The Rise of the ‘New’ GCC: Trends, Risks and Opportunities
According to Rajesh Ojha, Partner and Leader, GCC Market Segment, PwC India, as the GCC landscape continues to evolve, it will be intriguing to observe how the new sectors scale and grow.

According to Rajesh Ojha, Partner and Leader, GCC Market Segment, PwC India, as the GCC landscape continues to evolve, it will be intriguing to observe how the new sectors scale and grow.
Top six software service providers, reporting earnings over the past two weeks, have witnessed revival in the key regions and business verticals of North America and BFSI, with at least three companies - Infosys, HCLTech and Wipro - upgrading guidance, although manufacturing continues to be soft in Europe.
For a conversation on shaping the future of banking and finance, ETCIO hosted Mr. Husain Zaidi, Vice President at Kyndryl India, and Mr. Tejasvee Addagada, Senior Vice President, Head of Enterprise Data Management, at HDFC Bank.
Today, India’s GCCs are investing reasonably in digital transformation, pushing the boundaries of global research and development (R&D) boundaries, and leading advancements in artificial intelligence, cloud computing, and data science.
India-centric IT firms saw signs of recovery in the first half of the fiscal year, driven by growing tech spends in North America's BFSI sector, increased hiring, and improved revenue guidance. Experts foresee further tech spending bolstered by Donald Trump's US election win, which may lead to lower business taxes and favor skilled immigration, setting the stage for Indian IT firms to expand and innovate.
Users expect seamless interactions, personalized services, and the flexibility to access banking services at their convenience. The BFSI industry is upping its CX game, not merely as a reaction to changing consumer preferences but also as a strategic response to the disruptive forces of technology and digitalization.
While major absorption has been recorded in hyperscalers across major cities, colocation services followed closely witnessing significant growth. This shift, as per Savills, can be attributed to factors such as high capital expenditure and operating expense.
The financial services industry, often perceived as stoic and impersonal, is undergoing a transformation. Artificial intelligence (AI) is emerging as a powerful tool, not just for financial operations but also for brand marketing on social media. This fusion of AI and social media marketing presents a unique opportunity for financial brands to humanise their approach, connect with audiences on a deeper level and ultimately drive business growth.
India's tech-savvy population demands seamless, personalized financial experiences. Cloud technology is the engine behind this transformation, enabling financial institutions to deliver on-demand services, advanced analytics, and innovative products that cater to the diverse needs of this vast market.
Raje comes with over 26 years of rich experience across diverse sectors.
There will be geopolitical and socioeconomic challenges, and inflation will also remain a key issue. I see banks' margins moderating and insurance premiums going up. I would love to see more success stories of fintechs and more Indian banks in the top global lists. I don’t see any further consolidation of PSU banks but there could be consolidation in PSU insurance. More companies will enter the insurance sector as more than 20 licences are up for IRDAI approval.