GENERATIVE AI

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• AI’s transformative edge

  Lenovo’s ‘Smarter AI Transforming India’ podcast series begins, with the first episode highlighting AI’s potential and impact.

  

• It'll be human innovation, not technical advancement, fuelling growth of the future: LinkedIn executive

  Raman stated that he strongly believes AI should be seen as a tool to achieve the goal of a more human work, focused on "our unique ability to innovate. He warned businesses not to focus only on AI for efficiency and productivity, as they may overlook the true value it offers through innovation.

  

• Salesforce sees annual results below estimates as Agentforce adoption lags

  The software-as-a-service pioneer is banking heavily on AI agents to reinvigorate growth at a time when other cloud firms, including Microsoft and Amazon, have firmly established themselves as leaders in the sector while making strides in machine learning.

  

• AI-first approach crucial for India's developed economy: Microsoft India President

  Over 800 Indian enterprises use Microsoft’s Azure OpenAI platform, boosting productivity and innovation. AI adoption is rising, but challenges like governance, ethics, and workforce impact persist. Experts emphasise AI regulations, skilling, and national strategy for responsible AI growth.

  

• 2025 Martech trends: Smarter AI, seamless integration and privacy-first marketing

  By 2025, generative AI technologies are revolutionizing the Martech landscape, boosting revenues, and enabling dynamic personalization. Marketers are consolidating tools for efficiency and leveraging AI-enhanced real-time personalization. Despite AI’s benefits, human insight remains crucial. Emerging Martech trends include tools for a cookie-less world and first-party data emphasis, ensuring enhanced customer engagement and data privacy.

  

• Driving results with AI: Building a strategy for long-term success

  A strong data foundation is at the heart of every successful AI initiative. While generative AI and large language models (LLMs) offer immense potential, their effectiveness hinges on clean, well-structured data.

  

• OpenAI cancels standalone o3 AI model in favour of a ‘unified’ next-gen release

  Microsoft-backed OpenAI will release a GPT-5 model as a comprehensive AI system, integrating o3 and other technologies, Sam Altman said in a post on X. The aim is to merge the o-series and GPT-series models to create AI systems that can utilize all available tools and handle a variety of tasks.

  

• US-based confluent partners with Jio platforms, to develop GenAI use cases in India

  Under the partnership, Confluent Cloud will become available on Jio Cloud Services, allowing businesses across India to use data streaming.

  

• GenAI to boost India's IT industry's productivity by up to 45%: EY India survey

  According to EY India's survey, this productivity boost, impacting 500 roles, will result from both the IT industry integrating GenAI elements internally and the shift of client projects from proof of concept to production. Top IT firms like Tata Consultancy Services and Infosys noted clients using AI for new projects, with EY India reporting 89% have trialled GenAI, and 33% of those are already in production.

  

• Why data quality and authenticity will be essential for AI in 2025

  The rise of AI-generated content is creating an authenticity crisis, risking unreliable AI models. In 2025, businesses must prioritize trust, interoperability, and high-quality data to ensure AI’s reliability and value.

  

• Tata play collaborates with salesforce to drive AI-Powered customer experience

  Tata Play will redefine customer engagement with hyper-personalized experiences and actionable insights