We are reimagining the insurance value chain with a "3P Playbook": Manu Lavanya, COO, Axis Max Life Insurance

In this episode of ETCIO LeaderSpeak, Manu Lavanya, COO, Axis Max Life Insurance, discusses their "3P Playbook," digital innovation, AI, cloud, customer experience, and the evolving role of insurers.

In this episode of ETCIO LeaderSpeak, Manu Lavanya, COO, Axis Max Life Insurance talks about his organization’s "3P Playbook" to integrate digital innovation across the entire value chain, the government- driven initiatives leading to a big marketplace innovations in the insurance sector, key digital initiatives around data, AI, cloud and customer experience, the need for a shift from risk mitigation role to a risk avoidance role for insurers of the future and the quest for new digital opportunities across all elements of their life insurance business model.
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